Food and cocking secrets

Did somebody say, ‘Just Eat’? As you read that sentence, I’m sure you even heard the jingle. Just Eat spends big bucks to get in front of your eyes and ears. From partnering with celebrities like Snoop Dog to buying ad slots between some of the hottest weekday TV (Love Island, I’m looking at you), everybody has heard of Just Eat. And because of this, their brand must be consistent and recognisable. Just like KFC with their ‘finger licking good’ catchphrase, Just Eat has invested in a slogan they can use repeatedly, amplifying its message. This is another excellent food description example of how sometimes less is more when writing great food & drink copy. 

This advert and the accompanying campaign got a lot of attention on social media for its humorous product launch. Taco Bell knows how to turn up the volume, and they announced their range of Naked Tacos with creativity. They automatically get five stars for thinking outside the box – leaving us wondering: who on earth thought of this one? The messaging, snappy copy, and the surrounding visuals reiterate Taco Bell’s quirky and cool brand identity. They don’t need to get into the details of everything inside their new Taco; they rely on their popularity and established street cred to get by. And it works – you can’t help but stop and stare at this one.